MINH LE

Senior Digital Manager #OpenToWork #Digital #Content #Data

A Few Words

Loved programming, but chose economics. Then went into Digital Marketing because Digital has a bit of programming, and Marketing has a bit of economics. Talk about having your cake and eating it too!

I kicked off my digital career back in 2015, and before I knew it, almost a decade flew by in this industry. The highlight reel features over 4 years as Digital Manager and Partnership & Digital Manager at BRANDS Vietnam, where I still collaborate on various course projects. I’ve worn other hats too: Growth Marketing Lead @ PHIBIOUS Group, Senior Digital Lead @ Toong Coworking Space, and Media Manager @ GIGAN JSC.

Having worked across different company types (client, publisher, agency), I’ve had the chance to dance with many agencies and major brands, building up a diverse portfolio in Digital Marketing. My sweet spots? E-commerce, EdTech, Publishing, Content Creation, and Data Analytics.

Experience

10 years - not too long, not too short. Some places became family, others were just pit stops on a longer journey. But hey, each one left me with memories worth keeping.

BRANDS Vietnam

Personal Assistant 9/2017 – 12/2017

Digital Manager 1/2018 – 10/2018

Partnership & Digital Manager 10/2018 – 12/2021

Brands Vietnam is a comprehensive Brand & Marketing ecosystem in Vietnam, with interconnected products and services catering to the diverse needs of marketers and business folks alike.

My main gig here involved managing and overseeing Marketing Team activities (mostly Digital), consulting and providing solutions for strategic clients, and developing new products (web applications using vanilla PHP). Among these, Digital and Web Development were my absolute favorites.

BRAND Camp

E-learning Instructor 8/2020 - Present

Coming from a family of educators, teaching runs in my blood. With tons of encouragement and support from the Brands Vietnam crew, I started creating and recording online courses about Content and TikTok on Brand Camp (a Brands Vietnam branch) in early 2020.

It started as internal training, born from the real need to produce professional content at scale, handling millions of monthly visits. Then it evolved into helping young entrepreneurs and business owners who were wrestling with content planning.

PHIBIOUS Group

Growth Marketing Lead 12/2021 – 11/2022

PHIBIOUS Group is an independent hybrid marketing-consulting network that’s been collecting Campaign Asia awards like trading cards over the years for Creative, Digital, and Independent Agency of the Year.

My sudden switch from Publisher/Client to Agency raised quite a few eyebrows among friends about my “adventurous” career choices. At PHIBIOUS, I led growth initiatives for two Unilever projects (UK & VN), Schneider Electric (VN), and various other exciting projects to boost digital presence and growth.

GIGAN JSC

Media Manager 9/2023 - 12/2024

GIGAN JSC is a local agency specializing in Performance Marketing, with expertise in implementing and optimizing digital marketing across various advertising platforms: Google, Facebook, TikTok, Zalo…

My agency adventure continued at GIGAN before heading back to client/startup territory. Here, I managed a small team, optimizing ads for local clients with medium-sized budgets. I also helped with training at GIGAN Training Center, teaching basic Marketing and Digital courses.

LOP TOAN CO HANH

TikTok Creator 11/2021 - Present

Co-founder 6/2021 - Present

After tying the knot, my wife and I established Lop Toan Co Hanh to build a stable student base for home tutoring while satisfying our goal of sharing knowledge with more students.

I help her with management, business direction, and boosting presence on Google Search & TikTok. Currently, the website ranks on page 1 for math tutoring searches in District 12, HCMC. Meanwhile, Lop Toan Co Hanh TikTok channel has grown to over 37,000 followers (12/2024).

Professional Skills

Tools & Technologies

Photoshop Illustrator Final Cut Pro Facebook Ads Google Ads TikTok Ads Zalo Ads Ads API Google Analytics Google Looker Studio Server Management PHP Python SQL Javascript HTML CSS Wordpress

Industry Knowledge

Digital Marketing Digital Performance Media Buying Content Marketing Inbound Marketing CRM Automation Social Media Data Analysis Graphic Design Video Production Web Development

Education

Bachelor of Economics

UNIVERSITY OF ECONOMICS AND LAW (VIETNAM NATIONAL UNIVERSITY HCMC)

Major in International Business, Class of 12

Courses

As mentioned above, I collaborate with Brand Camp to teach several Digital Marketing courses. Interested students and partners can check out these courses:

… and more courses coming soon.